Commercial Strategy Workshop: Kickoff Event for Commercial Strategy Education

Date: April 15, 2017 @ 4:00 pm – @ 6:00 pm
Location: Hanqi Investment, 1633 Bayshore Hwy, Unit 280, Burlingame, CA 94010

Dear CABS members,

It is my great pleasure to invite you to the first Commercial Strategy Workshop. The mission of these series of workshops is to provide an overview of the business decision making process in the commercializing of new therapeutics and medical devices. These workshops will be valuable to anyone interested in learning more about the business side of life sciences and potential career paths. 

The first workshop will cover the tools and methodology of opportunity assessments and determining market fit for a new therapeutic or medical device. Specifically, we will be covering:

• Life science commercial strategy framework
• Primary market research methodology
  
• Secondary data analytics methodology
• Market maps
  
• Patient journeys and buying process

Topics for future workshops will include marketing tactics, forecasting, performance management, and other topics of interest to the CABS membership. 

Sincerely yours,
Anthony Hsiao, MBA

CABS Business and Career Development Committee

Registration: free for CABS members; $20 for non-member or join CABS today and get this event for free!